The Depressed Cake Shop is a pop-up shop that aims to raise awareness of depression and well as making some cash for a mental health charity in the process. All the baked goods in sold in the shop will be grey on the outside.
The first shop will open on 2 August in Brick Lane, London, with plenty more pop-up shops planned all over the country. The project is also set to go global, with bakers already lined up in the US, Australia and Malaysia.
The splendidly grey-tinged, fundraising idea is the brainchild of Miss Cakehead, who’s previous projects include the gruesome Eat Your Heart Out shop for Halloween, the Katy Perry-themed Cakey Perry afternoon tea and the Cakes for Japan shop which raised money to help rescue efforts following the 2011 tsunami.
Among other things, the Depressed Cake Shop will be selling Gloomy Grey Lemon Macarons from Dainty Bakehouse, Misfortune Cookies from Miss Insomnia Tulip, and Life’s Taken a Bite Out of Me Biscuits from Laura Fortune.
For more details, head over to: The Depressed Cake Shop
If you want to get involved in the project, join The Depressed Cake Shop Facebook group or contact firstname.lastname@example.org