Ms Cupcake opens London’s first vegan cake shop
After starting out flogging cakes at market stalls just under a year ago, Ms Cupcake has opened her first bricks and mortar bakery which also happens to be London’s very first entirely vegan cake shop. The bakery opened for business on Friday (1 April 2011) and I was lucky enough to be invited along to sample the goods.
Every single concoction sold in the shop is 100% vegan – completely free of eggs, dairy and animal products. Ms Cupcake and her crew also produce gluten-free cakes as well as lines of sugar- and soya-free items. You may well wonder what the hell a cake with no eggs, milk or butter actually contains, but there are plenty of alternatives around like fruit or vegetable puree, various oils and vegetable shortening. As well as cupcakes, the shop will also be selling lots of other baked goodies like cookies, scones and tarts and there’s also a selection of cool homewares. On top of all that, the crew will also be holding regular baking and cake decorating classes.
I’ve always been a tad sceptical about vegan baking, being a carnivorous type, but I can honestly say that the vanilla cupcake that I sampled was very tasty indeed with a lovely moist sponge and nicely flavoured icing. I also liked the fact that it was served in a small box. I’ve been to some relatively expensive bakeries that package individual cakes in cheapo cellophane bags, leading to a squishy cake-based disappointment and me making vows never to return.
In short, I was very impressed. Not only with the cakeage, but also with Ms Cupcake’s 1950s housewife style and cake-themed hat!