Sainsbury’s launches baking website with Dan Lepard

Diamond Jubilee cupcake casesIt seems you’re no one nowadays unless you’ve got your own baking website which is why UK supermarket Sainsbury’s has got in on the act with www.sainsburys.co.uk/baking.

Joining the likes of Renshaw, Dr Oetker and Allinson Flour’s BakingMad.com, the new Sainsbury’s site will include recipes (obviously), along with techniques and tips, advice on food intolerances and a regular Q&A from from baking guru and Guardian columnist Dan Lepard.

Diamond Jubilee cupcake cases

To celebrate the launch, the nice people at Sainsbury’s sent me some goodies to try out including a new set of  Diamond Jubilee cupcake cases featuring Union Jacks and marching soldier designs. I knocked up some vanilla cupcakes to try them out and they’re pretty good (ie. the cases don’t go transparent and make the designs disappear when put in the oven, as some cheaper cases do).

Diamond Jubilee cupcake cases

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One Response to “Sainsbury’s launches baking website with Dan Lepard”

  1. Those cupcakes couldn’t be any more British. The red, white and blue sprinkles just adds the final touch.

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