Eat Your Heart Out 2012 was the latest project from Miss Cakehead, whose previous projects include the kitsch Cakey Perry afternoon tea and Cakes for Japan – a cake-based series of fundraising events to raise money for victims of the 2011 tsunami.
I went along to Eat Your Heart Out 2010 – the world’s first 18+ cake shop, so I as soon as I got word of Eat Your Heart Out 2012, I stuck it in the diary and booked my (free) ticket) faster than you can say “make mine a polycystic ovary cupcake”.
The EYHO pop-up shop was open for three days over the weekend before Halloween with the pathology museum at St Bart’s hospital in London providing the perfect venue for the macabre cake sale.
You can check out the full EYHO 2012 menu here.
While designed to shock, the baked goods also carried a serious message, many of which were displayed to raise awareness of the conditions that they represented, like the prostate cancer truffles and mole cupcakes.
It’s testament to the artistry of some of the bakers involved that their cakes simply looked too horribly realistic to buy. While I appreciate the edginess of the STD cupcakes, stool sample cakes and limoncello cocktails disguised as urine samples, I simply couldn’t bring myself to try them (although I’ve no doubt that they were very tasty).
Bravo, Miss Cakehead – I do hope you’re planning EYHO 2013…