It seems you’re no one nowadays unless you’ve got your own baking website which is why UK supermarket Sainsbury’s has got in on the act with www.sainsburys.co.uk/baking.
Joining the likes of Renshaw, Dr Oetker and Allinson Flour’s BakingMad.com, the new Sainsbury’s site will include recipes (obviously), along with techniques and tips, advice on food intolerances and a regular Q&A from from baking guru and Guardian columnist Dan Lepard.
To celebrate the launch, the nice people at Sainsbury’s sent me some goodies to try out including a new set of Diamond Jubilee cupcake cases featuring Union Jacks and marching soldier designs. I knocked up some vanilla cupcakes to try them out and they’re pretty good (ie. the cases don’t go transparent and make the designs disappear when put in the oven, as some cheaper cases do).